Startup Journey

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Startup Journey

'The Startup Journey' series is a step by step guide for building a successful startup right from ideation all the way to commercialization and scale-up. It seeks to equip budding entrepreneurs with all they need to know in their quest to establish a profitable business. 

The objective of this course is to equip the learner with practical skills in the following areas and not limited to:

  1. Evaluation and Validation of a Business Idea.
  2. Ideation, Prototyping, and Testing of a Business' Product.
  3. Cofounding and building a Team.
  4. Business Modeling and Planning.
  5. Developing Pitchdecks 
  6. Business Branding, Marketing, and Product management strategies.

At the end of this course, the learner should be able to:

  1. Evaluate and validate a business idea.
  2. Clearly ideate, prototype and test a business' product.
  3. Raise a perfect team of co-founders.
  4. Develop a business model and plan for a business.
  5. Develop a 'killer' pitch deck
  6. Create basic business branding, marketing, and product management strategies.

For effective and practical learning, one should at least have a business idea/product or an ealy stage startup that is barely in its commercialization phase.

At an advanced phase of this course, the learner should be able to use or improvise a lean canvas tool and a business model canvas. 

Course Curriculum

Ideation is one of the stages of Design Thinking. This topic is supposed to help the learner brainstorm on their product idea while thinking about the key and technical aspects such as the market, target audience, competition landscape, nitch etc.

  • Basics of Ideation

For a new business to take off, it is very important to do research and evaluate your idea. This Topic will give you the fundamental aspects you should consider during your research and idea evaluation phase. Recommended guidelines have also been suggested.

  • Research, Evaluation and Validation of Startup Idea

Investors, generally, tend to support companies that are run by a team. It is therefore very important to have a team. This topic will give you tips to finding the perfect co-founder for yourself in the mission of building a team that shares the same vision with you. 

  • Why you need a Co-founder
  • Tips for finding the Perfect Co-founder.

Most businesses especially those who are selling products would want to create mock-ups and test whether the product is actually user-centred. This topic will equip you with the basic skills you need to prototype and test. You will also get to know more about the best industry level practises when it comes to prototyping and testing.   

  • Introduction to Prototyping and Testing
  • Why you need to prototype
  • Developing the perfect prototype for systems

How viable is your product? How does your company operate, make money, and how does it intend to achieve its goals? Well here is all you need to know. 

  • Business model basics
  • Choosing the Right Business Model

The business model canvas is a strategic tool for developing new business models or documenting and improving existing ones. Here is all you need need to know for your business to be focused, flexible, and transparent.

  • The Business Model Canvas

How fast can you describe your business? The lean canvas pivots on addressing wider customer problems and solutions and through a unique value proposition, it delivers them to customer segments. This topic is here to make things simpler. 

  • The Lean Canvas Tool

It is very important for a business to outline its goals and roadmap. One of the best ways to do this is by having a business plan. This topic will guide you on the basics of a business plan, its components and even give you exciting tips on how you can write the perfect business plan.

  • Business Plan Basics
  • Components of a Business Plan
  • Writing a Business Plan

What is your description of business branding? It simply means giving your business an identity. In the best-case scenario, it is differentiating your business/company from the other businesses. This topic will demystify several myths about branding and bring you into the light on matters brand image, brand personality, etc.   

  • Business Branding
  • Brand Image
  • Brand Personality

What would you do if you found yourself in the same elevator with the "Investor of the Year?" How best can you sell your idea within 20 seconds? This topic will give you tips you can use to make a 'killer' pitch deck and of course how you are supposed to handle an elevator pitch.

Getting your business idea out of the gates and building a business model upon it requires a lot of effort and resources. You always have to fight against the forces of failure.

To succeed in building upon your dream idea, it's important for you to follow the startup process. You should know when is the right time and for what that time should be used for. Research has it that for every1000 startups, only two get funding from a venture capitalist and out of every 10 startups, 9 fail because they lack the basic market research before launching their product in the market. This course will help you navigate through the journey a startup should go through to succeed.

How was this journey? Was it exciting? Talk to me in the comments section and I'll get back to you.

How can you best represent the interface of your mobile application based Innovation or Solution? How can you display the functionality, features, and user-flow in your app or website? These are the questions you will have answered on this topic.

Product management is all about trying to get the best product possible to the market. Know-how of the essential elements of product management can easily catalyze this process. Get it all from this topic!

How best can you sell a new product to the market? Is it even that simple to sell an existing product to a new market? Well, by mastering the art of selling and promoting, you can make things a little bit easier. This topic looks into the different selling and promoting strategies and tactics that have been used by successful businesses in their quest to beat the market and thrive.

Creating personas can help you understand your end-consumer and what they want from your product, in more depth. With this fact, what are some of the most important aspects you should consider? This is why understanding some of the user experience elements is important especially in the design and management of a product. Get it all from this session.


facilitator image

Mr. George Masila

Coming soon